Here are some pointers to help you in your search. You may wish to bookmark this page for easy reference.

First of all, MAKE IT FUN! You may even what to come along on one of our Diamond Buying Expeditions. This is a stone that you will enjoy for many years to come, so why not enjoy the process of finding it.

First, learn as much as possible about diamonds. Visit my pages on cut, color, clarity, etc. Visit some of the educational sights on my fun places to visit page. You can spend as much time, or as little, as you wish learning about the stone that you are looking for. Then you can start looking at actual stones safe in the knowledge that you will have the basics that you need to learn more when you actually see the stones.

Once you have decided what it is that you want to look for, then go shopping. Compare price, service, and quality at your local jewelers and on the internet. Narrow your search down to two or three items.

Before you call me, you may want to check out my references. Call the Better Business Bureau in Boise, at (208) 342-4649. Call the BBB in your own area, to check the records of your local jewelers.

When you are comfortable with my reputation, call me TOLL FREE at 1 800 524-7904 and ask me to give you a quote on an item that you like. If possible, have your "best price" from my competitors available, but don't tell it to me. Tell me the size, color, clarity of the diamond you are looking at, and I will tell you my price. Or, tell me what you want to spend, and ask me how big a stone you can get for that kind of money.

When making comparisons, remember to take into consideration the service and guarantee. Can you get your money back, cheerfully, for two full months, for any reason? Is this important to you?

If it is, please remember that at Winfield's, your satisfaction is guaranteed. I will cheerfully refund every penny that you have spent with me if you are unhappy for any reason.

Remember! This is supposed to be fun! Learn as much, or as little, as you wish, but keep it fun. I am amazed at the number of people who get so wrapped up in the numbers on a certificate, that they forget the original intention was to get a beautiful diamond. Trust your jeweler, whether it be me or another, to guide you to a suitable stone. We live on your referrals and repeat business, that is why we offer such a generous guarantee.

We have provided a comparison chart for your convenience. When you follow the link, a new window will open. Feel free to print as many copies as you need. Enjoy your search! I will look forward to hearing from you.

Remember, for questions, please contact us.